McGlynn Consulting specializes in web analytics and metrics. We develop programs that help you answer these questions:

• What are your unique business objectives? Target audiences? What results do you want? How do you know if you're achieving them? How do you compare to your competition?
  
  
• How do you create an effective integrated marketing plan, one that brings in more targeted prospects? This includes search engine optimization and paid search engine marketing.
  
  
• How to you interpret web statistics? Take action on findings? Integrate web analytics into your marketing strategy?
  
  
• How can you train professionals at all levels to understand Key Performance Indicators or just simple Web Metrics and act on them?
  
  
• What campaigns work best? How can you use your creative ingenuity to increase engagements and profits?